Who is LB Cooper?

I’m an award-winning ACD and Copywriter who has worked at some of the top agencies in Canada. My career has spanned thirteen years and across numerous mediums and brands.

What is LB Cooper?

I’m a writer with a background in art, so I like to think of myself more as a creative. But even more than that, as an idea-first person who believes that a good idea can take any form. I love ideas. Ideas are my kink.

Where is LB Cooper?

I’m located in Toronto, but with today’s technology I can work anywhere.

When is LB Cooper?

Right now. I’m always on and open to exploring new opportunities. I’m future-focused and I like to think ahead, for myself and for the brands I work with.

Why is LB Cooper?

My goal is to develop campaigns that resonate with the world - you know the one - the real one outside of Adland. I love animals, nature, shapes, and feelings.

Recognition:

My work has been recognized at:
Cannes Lions:
Silver Outdoor/Social Behaviour

The Marketing Awards:
Gold Holiday/Seasonal Advertising
Gold Out-of-Home
Gold Experiential/Special Events/Stunts
Silver Integrated Campaign
Silver Direct
Silver Online Video - Long-Form

ADCCs (Advertising and Design Club of Canada),
The National Advertising Contest (Gold & Bronze 2016)

Below is a list of places I’ve had the pleasure of working at.

Saje Natural Wellness- May 2025 - present

TAXI Toronto (now VML Canada) - Oct 2021 - July 2024
OLG, Canada Life, Coca-Cola, KOHO EBanking, Canadian Women’s Foundation, Audi

Sid Lee Toronto  June 2018 - October 2021
Mitsubishi, Kraft, PC Financial, Molson, Marshalls/Homesense, Axe, Old Style Pilsner, Belair Direct

McCann Canada  Oct 2016  June 2018
Chevy, RBC Bank, Mastercard, Wendy’s

Zulu Alpha Kilo  Sept 2015 - Oct 2016
Interac, Bell, RBC, Audi, Corona

Open, a Creative Company  Jan 2012 - Aug 2015
Toys R Us/Babies R Us, Boulart Bread, Smythe, Simons

Education
OCAD University Bachelor’s Degree, Advertising Design